Research SERKO News Archive
SERKO & TRX Alliance
06 May 2008
Advanced corporate online booking tools align to provide Corporations and Travel Management Companies, a unified global service experience to customers with international travel programs
United States & New Zealand, 6 May 2008 - TRX, Inc. (NASDAQ: TRXI), a global technology company that develops and hosts software applications to process data records and automate manual processes and SERKO, the supplier of SERKO Online, today announced the launch of a global sales and marketing alliance for on-line booking.
SERKO's SERKO Online and TRX's RESX are both industry leaders in technology solutions for corporate travel management companies and their clients. SERKO Online and RESX provide real-time internet distribution of travel products to corporate clients via multiple channels that connect to Travel Management Companies (TMC's), allowing them to gain further advantage over their competitors and provide corporations access to content filtered by their own travel policies.
Joint Advantages for Corporations and TMC's
"The newly formed alliance leverages best-of-breed technology providers with in-region expertise, to more effectively meet the needs of local clientele requiring a global travel program", said Shane Hammond, President, RESX Technologies.
"In addition the partnership will mean localised development in each region able to support change requests and feature enhancements quickly and cost effectively with an agile approach," added Michael Thorburn, GM Sales & Marketing at SERKO Ltd.
Other benefits offered are instant support coverage, by region, performed in the region, compared to outsourced, out-of-region call centers which can be an issue with the global deployment of a single online solution.
RESX and SERKO will work together to deliver simultaneous and regionally focused technology development, and to bring new features to the global market faster.
Solutions Found for Common Issues
Both companies agree this approach will eliminate barriers faced by international travel programs, such as the balancing technology suppliers often face in managing investment priorities across regions, which ultimately leads to slower time to market for new features.
Where a traditional single solution provider can lack in-region functionality, knowledge, and expertise, the combined SERKO and RESX offering leverages two best of breed technology partners within their respective regions.
"Banking on a "one-sized-fits-all" approach to technology investment no longer works in the fast, ever-evolving online travel distribution business," said Thorburn.
"Given the technology challenges many of our customers face globally, SERKO and RESX felt it was time to take action on the opportunity and work with each other to tailor a solution that delivers an innovative, localised solution to enhance the international business of our corporate end customers and travel industry partners with the first global alliance of online self booking tools being the result," concluded Hammond.
Regionally, SERKO will distribute online travel content to corporations throughout the Asia Pacific and RESX will encompass the Americas and Europe.
About TRX, Inc.
As a global technology company, we develop and host software applications that process complex data records and automate manual processes, enabling our clients to optimize performance and control costs. We are a leading provider to the travel industry and are expanding into financial services and healthcare. We deliver our technology applications in an on-demand environment to travel agencies, corporations, travel suppliers, government agencies, credit card associations, credit card issuing banks, and third-party administrators.
More information on TRX, Inc. can be found at www.trx.com
Contact:Kira Perdue Trevelino
Keller Communications Group for TRX, Inc.
Office: (404) 214-0722, extension 101
mailto:kperdue@trevelinokeller.com
About SERKO®
SERKO Limited is a software development company specializing in travel technology tools for corporate travel management companies and online business travel management tools for corporate use. The SERKO® Online product, delivers a range of essential online travel management facilities including an integrated booking engine, authorization workflow, expense management and reporting engine. Integration of SERKO® Online with a travel management company's system allows high adoption rate by corporate users and a significant reduction in unproductive double handling of information. As one of the leading independent travel technology providers in the Asia Pacific region, SERKO® handles more than two billion transactions through its travel management systems.
More information on SERKO® can be found at www.serkoonline.com
Contact:
Michael Thorburn
GM Sales & Marketing
SERKO Limited
Office: +64 9 302 9206
Mobile: +64 21 668 045
Email: michaelt@serkoonline.com
PwC Entrepreneur of the Year Hi-Tech Awards
01 October 2007
Congratulations to SERKO® Co-founder Darrin Grafton, in winning NZX Entrepreneur of the Year at the PricewaterhouseCoopers New Zealand Hi-Tech Awards 2007
Darrin Grafton, Serko Limited
Darrin has over 18 years of experience in solution development and management for the information communication technology industry. During this time he has created travel management software available worldwide, including e-commerce applications and interface to web booking engines. He designed the architecture for solutions that have won six of the IT industry's International awards including Best E-Commerce Solution, Asia/Pacific region. In 2004 he received a commendation award for Innovation in Technology from the New Zealand Government. Darrin is also a co-founder of Interactive Technologies, and is based in Auckland
The 2007 PricewaterhouseCoopers New Zealand Hi-Tech Awards celebrate New Zealand's most successful and innovative high tech companies and honour outstanding individual achievements
Now in its 4th year, the Hi-Tech Awards recognise Kiwi companies and individuals behind the growth and promotion of the New Zealand high tech industry, which comprises the software, electronics, biotechnology, telecommunications and creative technology sectors.
The Awards spotlight high tech companies that have successfully married research and development with the ability to market and sell products and services in New Zealand and off shore.
It is one of the most prestigious accolades in the New Zealand business community, putting local talent well and truly in the spotlight.
SERKO & HRG Australia win KPMG travel contract
01 March 2007
After completing a comprehensive tender process for travel technology, SERKO assisted it's TMC partner HRG Australia in winning the prestigeous KPMG travel contract in Australia.
SERKO's innovative approach to addressing KPMG's integration requirement with it's SAP system, was one of they key areas to winning the account.
Thanks to SERKO's agile development approach and localised support, KPMG were able to meet it's tight deadline to cut over to HRG Australia from the outgoing encumbent.
Utilising SERKO' HR Import Service, HRG Australia were able to bring on 5000 KPMG travellers including their profiles and online user roles in 1 day. The actual import runtime, post initial configuration of the template, took just 3 minutes.
KPMG now run SERKO Online as a complete seamless travel procurement system, which encompasses all online and offline travel bookings, integrated with it's SAP HR system, business policies and new TMC, HRG Australia.
Department of Finance and Administration Annual Report 2004-05
01 July 2006
Excerpt: "A new domestic travel booking tool, SERKO Online, allows senators, members and their staff to make and view their travel arrangements online providing greater flexibility and efficiency. Serko On-line complements the existing manual travel services currently delivered by TQ3NAVIGANT. Serko On-line was piloted with a representative set of senators and members during 2003-04, prior to its roll out to the offices of all senators and members. The roll out commenced in August 2004. At 30 June 2005, Serko On-line had been implemented in accordance with a schedule determined by senators and members."
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